Sector: Roofing

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Market Overview: Growth in new residential and commercial construction and increased investment into improving existing properties have created steady economic growth in the roofing industry over the past several years. The majority of product market share in the residential sector is due to replacement roofing. Steep-slope asphalt is the primary product used as it is inexpensive, easy to install, and durable; however, it requires regular replacement. Although small compared to asphalt and clay- or concrete-based tiles, the use of metal roofing with cooling coatings has emerged as a more environmentally friendly, long-lasting, and energy-efficient option growing in residential settings. It has a higher initial cost than asphalt, but homeowners are starting to make the investment. The same is true with insulated metal roof panels, which offer additional energy-saving benefits. 

Synthetic or polymer-based roofing is still a niche market but may gain popularity to replace natural shake and slate roofing that can be high maintenance. These products create little waste in the installation process compared to natural alternatives, last much longer, and contain recycled content. 

In the commercial sector, demand for built-up (or tar and gravel) roofing is shrinking as single-ply is growing. Single-ply refers to the class of roofing membranes used on low-slope roofs that are made from compounded sheets of synthetic materials, including modified bitumen, thermoplastic polyolefin (TPO), and PVC. TPO has the highest growth rate, but PVC is growing quickly.

Roofing products are mostly manufactured and used domestically. Tile roofs are manufactured regionally in the markets where they are most used: California, Florida, and the Southwest. Tiles, shingles, and metal panels are predominantly made in the United States, with most manufacturers operating multiple U.S. production facilities. Metal roofing is the most localized segment, with many small manufacturers custom building products for their immediate market. Roofing products that are most often manufactured overseas include peripheral items like reflective coatings, adhesives, and paints. However, the majority of these products are still made in the U.S. as well.